You’re Invited! Brochure Design
by Christine G. Adamo
Not sure how to design a brochure? Let InDesign make it easier on you.
I recently embarked on a mock brochure design project. My goal was to highlight the Design for Social Innovation MFA program offered at the School of Visual Arts’ NYC campus. The essential data and basic stats were available on the SVA website. They also had an existing logo, which appears in print/online.
What was more challenging was finding a way to make that info inviting.
EXTERIOR: A mock brochure designed to promote SVA’s Design for Social Innovation MFA program in NYC. (Created by WRE’s Christine G. Adamo using Adobe InDesign and Photoshop)
Let me confess something here and now: I’m sometimes afraid of color.
I wear a lot of black, brown and grey. I also use color sparingly in my designs for fear that it might scare people away. This project definitely pushed the envelope. Pun intended. And that’s a good thing! I wanted this to be easy to mail (I’m fairly pragmatic) and wanted to leverage SVA’s existing art in a way I hadn’t seen yet.
INTERIOR: Essential info needed to appear on the inside panels of this mock brochure, which is why I opted not to cut the outside panel at an angle. (Created by WRE’s Christine G. Adamo using Adobe InDesign and Photoshop)
The results came about using Adobe InDesign, which only sounds scary.
Most of Adobe’s design products (Photoshop, Illustrator, InDesign, etc.) are intimidating to ease into. Their controls and tools don’t behave in what I’d consider to be intuitive ways. Not on the surface, anyhow. Once you get past some of the peculiarities, however, those things do elevate your resulting designs.
FOLD OVERS: On one hand? We have the L inside panel alongside the R outside panel. On the other? The L outside panel alongside the R inside, as if it’s folded over. (Created by WRE’s Christine G. Adamo using Adobe InDesign and Photoshop)
Ultimately? Something like this should appeal to both students and parents.
I mean, let’s face it. Someone pursuing this degree program will need a lot of financing. More often than not? Mom and dad are gonna have to get involved in making the decision and say “Yay” or “Nay.” If SVA were my client, I’m certain they’d want a brochure that’s as broadly appealing as possible. And colorful!
What about you? Would this brochure make you want to know more?
You’re invited. Tell me why. Or why not!
Christine G. Adamo | Owner, Lead Writer & Designer | http://www.WriteReviseEdit.com